Posts tagged with 'south africa'

 

Traffic a major driver in powering drive time radio

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The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL..
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Motel 6 Again Shines Brightest At Radio Mercury Awards.

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“We’ll leave the light on for you.” That iconic slogan shone brightly at the 26th annual Radio Mercury Awards, with The Richards Group winning the $50,000 Best of Show award for their Motel 6 Campaign. The 15 victors were announced at the awards presentation at Stage 48 in New York Thursday evening. “The Motel 6..
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